Sweet Estate

Welcome to The Sweet Estate
Social Media Video Marketing for Realtors
We understand how important it is for realtors to have a strong social media presence. That's why we provide everything you need to create engaging video content and connect with your audience like never before.





How It Works
Our all-inclusive subscription model lets you easily create polished, captivating video content that reaches all the right platforms.
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1. We send you everything you need
Upon signing up, you'll receive a ring light, phone stand, and our exclusive handbook The Ultimate Guide to Video for Real Estate Agents.
2. Monthly Content Guides

On the 1st day of each month, you'll receive 35 real estate questions to answer. These questions are designed to increase your engagement and generate quality leads.
3. Film Yourself

Using your new ring light and phone stand, film yourself answering the questions we sent you in the monthly content guide. Then simply upload your videos to us.
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4. We Edit
Our team of professional editors identify the most compelling moments in your video and arrange them into cohesive, viral short clips, complete with animated subtitles and emojis.
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5. We Post
We post the edited videos to your social media platforms with custom captions and hashtags made to help you reach potential clients.
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Our unique workflow is designed to help realtors like you succeed on social media and maximize your ROI consistently.
Our Results Speak For Themselves
In just the first three months of partnering with us, our clients see remarkable growth and engagement on social media.
These are the average results:
79,450
accounts reached
49,800
new video views
5,200
new interactions
+367%
increase in new profile views
+165%
increase in followers
The Experts Agree:
You Should Be Posting Videos
Buyers & Sellers Want To See Video
85%
of buyers and sellers want to work with an agent who uses video as part of their marketing efforts
86%
of homebuyers use video to research a particular community
157%
increase in organic search results for pages with embedded video compared to pages without video
Source: NAR
Included Features
Everything You Need to Supercharge Your Social Media
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Expertly Crafted Content Ideas &
1-on-1 Coaching
Content
Get 35 unique and engaging content ideas delivered to your inbox at the beginning of each month. These carefully crafted prompts are tailored to showcase your personality and expertise, ensuring that your social media presence remains fresh, dynamic, and resonates with your audience.
Coaching
Receive detailed written feedback on strengths and areas for improvement in your video performance, plus the option for coaching calls whenever you need extra guidance.
Professional Video Editing & Copywriting
Professional Video Editing

Removal of Pauses + Filler words

Crop + Zoom Techniques

Fast-Paced Cuts

Animated, Colorful Subtitles

Expressive Emojis

Narrative Refinement

Text Overlays

Aspect Ratio Optimization
Copywriting
Targeted Hashtags: We implement relevant and trending hashtags, so potential clients always find you
Custom Captions: We use AI to analyze the tone of your videos and craft captions that sound authentically like you, enhancing the connection with your audience





Automated Posting & Comprehensive Analytics
Posting
Leave the scheduling to us! We post your videos daily at the optimal times for peak engagement, ensuring your social media presence thrives effortlessly
Analytics

Performance Insights: Gain a deep understanding of your content's reach, engagement, and audience demographics with our detailed analytics reports.
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Data-Driven Strategy: Use analytics to refine your content strategy, focusing on what works best to achieve your goals.
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What is the monthly timeline for video editing and posting?On the 1st of each month, you'll receive a content guide with 35 questions. You have until the 15th of the month, 11:59 PM PST, to upload your unedited video answers to the provided Google Drive folder. Our team then edits and polishes your videos from the time you upload them until the end of the month. On the 1st of the following month, we start posting the edited videos and captions on your social media, once a day.
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What areas do you serve?We proudly serve clients across the entire United States. No matter where you are located within the U.S., you can take advantage of our comprehensive video marketing services tailored specifically for real estate agents.
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Do you have a referral program?Yes, we do! If you refer someone to us and they sign up, you'll receive a $200 bonus as our way of saying thank you.
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What kind of questions are in the monthly content guide?We mix our content types to include educational, personal, hyper-local, experiential/story-based, and timely posts. Educational content establishes you as an authority, personal content makes you look trustworthy and relatable, hyper-local content boosts SEO and attracts potential clients, experiential content showcases your expertise, and timely content adds urgency. You're also welcome to film any other content you'd like, regardless of whether it's included in our content guide or not.
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Is filming content on my phone seen as unprofessional compared to using a professional videographer?Contrary to what you might think, using your phone for filming is actually more effective for social media. Professional videography can make your videos look like advertisements, causing viewers to scroll past them. In contrast, phone-filmed content appears authentic and relatable, which is key to capturing and retaining viewer attention on these platforms. This approach not only feels more personal but also significantly increases the likelihood that your audience will watch, engage with, and remember your videos.
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What if I want to make a video about a topic that isn't in your content guide?Absolutely, feel free! You can upload any video content to us, regardless of the topic. We will edit it, write a fitting caption, and post it for you. We encourage creativity and personalization in your content.
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How long should my videos be?Ideally, your videos should be between 30 seconds and 1 minute 30 seconds. We usually edit them down to make sure the content is short and sweet, as this approach has been proven to be more effective in engaging viewers on social media platforms.
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Can my team participate in the videos?Yes, absolutely! We love it when your team participates in the videos. While we only post to your four linked social media platforms, you own the rights to the videos. This means other team members can upload the videos to their personal accounts independently. Additionally, we offer custom plans for teams, groups, and brokerages.
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How do you ensure that the video captions reflect my personal brand and tone?To guarantee that your personal brand and tone shine through in every caption, we utilize advanced AI technology to analyze the tone in your videos. This analysis helps us understand your unique communication style. We then apply this understanding to create captions that authentically resonate with your voice and style. By aligning our content closely with your natural way of speaking, we ensure that every post feels genuinely like you, maintaining consistency and authenticity in your brand representation.
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How do I link my social media accounts to your service?We use a secure third-party platform that allows you to give us access to post on your behalf without sharing any login details directly with us. Your security and privacy are our top priorities, and we take every measure to protect them.
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What social media platforms do you post to?We tailor our service to your needs, so you select the platforms. We support a wide range of platforms including TikTok, YouTube, Instagram, Facebook, and LinkedIn, ensuring your content reaches your desired audience.
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Do I get to review the edited videos before they are posted?Yes, of course! At least 48 hours before posting begins, we provide access to a secure client portal where you can review the edited videos, captions, hashtags, scheduled posting times, and give notes. This ensures everything aligns with your expectations and brand image before going live.
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I'm not very tech-savvy. How easy is it to use your service?We've designed our service with ease of use in mind, especially for those who may not be very familiar with technology. From a simple process for uploading videos to a straightforward client portal for reviewing content, every step is user-friendly. Additionally, we offer support and guidance at every stage, ensuring you feel comfortable and confident in using our services.
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How much time do I need to invest in this each month?We understand that as a top realtor, your time is valuable. Our service requires a minimal time commitment - just the time needed to record your answers to our monthly content guide questions. We handle everything else, including editing, caption writing, posting, and analytics. Typically, our clients spend only a few hours each month on video creation.
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I'm not used to being on camera. Do you provide any guidance for filming videos?Yes, we do! We provide "The Real Estate Agent's Guide to Video," which includes tips and tricks for being comfortable and effective on camera. Plus, our coaching services offer personalized advice to improve your on-camera presence, ensuring you feel confident and at ease while filming.
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How will I know if the service is effectively increasing my engagement and client base?We provide detailed analytics reports that track the performance of your videos. These reports will give you insights into viewer engagement, reach, and the effectiveness of the content in attracting potential clients. This data helps in understanding the impact of our services on your business growth.
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Who owns the videos that are produced?You, the real estate agent, own all the content we create for you. We're here to help you produce and manage your content, but the final product is entirely yours.